Like ‘freefrom’ in general the Allergy and FreeFrom Show continues on its upward trajectory! Yesterday’s opening day in the larger – and much nicer – National Hall at Olympia was packed with keen ‘freefrom-ers’, allergy sufferers, coeliacs, veggies and those who just wanted to come and see what all this ‘freefrom’ business was about.
We, naturally, also believe that a good deal of the buzz was about the announcement of the winners and the presentation, by Janey Lee Grace, of our FreeFrom Skincare Awards! Twelve categories this year, including Mothers and babies, Problem Skin, Men’s Grooming, Make up and Nail care and loads of ‘leave on’ and take off’ products for the face and the body. And some excellent winners – this is Lindsay Doncaster of Barefoot SOS, winner of the Best FreeFrom Skincare Product 2013 for their Face and Body Rescue cream – what one of our Beauty Bible testers called a ‘There, there, it will all be OK cream in a tube’!
But loads of other excellent winners too – Gentle Green’s Soothing Cream – ‘magic in a jar’s was what one eczema suffering tester called it after it entirely soothed her eczema; le belle Detoxifying Body Polish – ‘Wonderful uplifting grapefruit, peppermint fragrance from the jar…'; Live Native’s Head to Toe for Men Remedial Moisturiser – one keen tester said it smelt like Pina Colada!! Anyhow, all the winners now up on the FreeFrom Skincare Awards site here so do go and check them out.
Meanwhile, I must run as we need to get to Olympia for another busy day today – including an interview with the One Show…. And then tomorrow a presentation and workshop for Action Against Allergy with Dr Marie Wheeler on paediatric allergy…. And if you have not already booked up to come and see us (we are on Stand 119, by the way) you can still get free tickets right here.