The interactivity of the modern internet has certainly allowed full reign to creative spirits! Take the latest viral campaign from the lobbying group FairFood who use social media and on line communications in their attempts to raise levels of sustainability in the food and drink industry.
Fair Food want us to think about where out food comes from so, as from Global Food Day on October 16th, they have been inviting us to video ourselves while eating, then join the campaign on Facebook where our video will be played – backwards…
Well, it’s a cookie idea – and if it raises awareness of sustainability issues in the food industry, more power to it!
If you want to join check in on their website.