Whenever I am asked where I think 'freefrom' is going – my answer is that it is, over the next few years, going to move into the mainstream. That it is, indeed, going to become mainstream. So rarely have I felt smugger than when I heard, a couple of weeks ago, that Heinz was …
gluten-free pizza
FreeFrom-ers need to remain vigilant
Once upon a time 'freefrom' food was made by people with a dietary problem for people with a dietary problem – coeliacs, people with a dairy, nut or egg allergy, lactose intolerants. But times have changed. These days, much free from food is made by companies who have little or …
The cost of freefrom food
'As you can see, this is a picture of a FreeFrom pizza purchased from my local Sainsbury's. My name is Jasmine and I was diagnosed with Coeliac disease when I was three and a half years of age. I am now 19, live alone and am on a low but liveable income. My concern is that …
FreeFrom pizza feeding frenzy!!
It's like Number 9 buses, really. For years you wait (well, hours in the case of the Number 9 bus) – frustrated, annoyed, disillusioned, hopeless, near despair.... and then three of them appear, one after the other! And so it is with freefrom pizzas! I could fill a …
Gluten-free Pizza Treat
What a treat we had last night! Delivered to our door, two delicious, ready-to-pop-in-the-oven, gluten-free and dairy-free pizzas!! Home-delivered pizzas seem like a great idea but, despite the best efforts of those lethal young men on scooters, they are nearly always tepid …