Hectic – but hey – that’s what it’s all about!! The 2012 FreeFrom FoodAwards shortlist was published this morning – and almost instantly our internet connection went down! So all those keen shortlisted manufacturers, dying to get their hands on their logo and a press release to send out to their local papers, were left frustrated while we railed at Virgin Media!!!
Never mind – R. Branson came to the rescue and the outage only last for an hour, to be followed by another half hour this afternoon. (And how scary is it when your internet connection goes down and you realise that your whole life now depends on that slender little bit of cable sticking out of the pathway in front of your house….) So, between outages, press releases and logos whizzed through cyberspace while Twitter went into a frenzy of ‘freefrom’ Tweeting and Facebook buzzed with congratulations.
I shall now say no more about it as what you need to do is to go look on the awards site where you will find all the shortlisted products (with links to their websites) – and then have a read of some of the blog posts by our wonderful blogger judges – and you will find links to them on the press page on the awards site. They will give you much better ‘low down’ on the whole operation than, in all modesty, I could!
Addendum…. Sue Cane, our wonderful coeliac beer-and-everything-else judge has written a lovely report about this year’s gluten-free beer judging – click here to read.